On December 18, 2025, Midea Group issued an internal announcement on organizational restructuring and personnel appointments, formally announcing the establishment of a New Energy Division. The division will incorporate the New Energy Product Company and the Energy Technology Company, previously under the Industrial Technology Division, and will be headed concurrently by Wang Jianguo, the Group’s Executive President.
This organizational adjustment is not merely a simple business realignment but a clear declaration of the company’s acceleration of industrial upgrading and its strategic layout for a “second growth curve.” It marks a further step in the implementation of the group’s strategic transition towards becoming a new energy and digital technology conglomerate. It is understood that Midea’s layout in the new energy sector commenced some time ago, and this integration and upgrade represent a precise consolidation and focused effort of existing resources.
The core strategy of Midea’s new energy business focuses on three key directions: “Energy Storage + Heat Pump + AI.” It leverages the group’s decades of accumulated core technological advantages in motors, compressors, and intelligent control to achieve intensive resource coordination and synergy. Unlike a blind cross-sector pursuit of trends, its new energy business is built upon its own core technological foundation, forming a differentiated competitive advantage. In June of this year, Midea presented the overall brand image of “Midea Energy” at an industry exhibition, releasing related technology platforms and solutions that cover multi-energy application scenarios including residential, commercial, and industrial uses.
In the first half of 2025, Midea’s New Energy and Industrial Technology business grew by 28.6% year-on-year, with revenue reaching 22 billion yuan. This growth rate was significantly higher than that of the group’s other business segments. It is estimated that revenue from the new industries will exceed 200 billion yuan for the full year, accounting for nearly 40% of the group’s total revenue. The appointment of core senior executives to lead the division and its elevation as a business sector signify that Midea’s new energy business has officially moved from a “cultivation phase” into a “scale operation phase.”
